Question: Demographics differs from psychographics in that demographics q , involves analyzing customers' self - concept and behavior involves grouping customers according to their response to

Demographics differs from psychographics in that demographics

q,

involves analyzing customers' self

-

concept and behavior

involves grouping customers according to their response to product characteristics

involves segmenting the market into geographic units

involves grouping customers according to characteristics such as age, gender, and income involves grouping customers according to their relationship with products

Demographics differs from psychographics in that

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