Demonstrate your ability to conduct market research by following the steps detailed in the unit and researching an element of the market. You may choose a subject relevant to your current job role or something that you are personally interested in. Research all the information you feel is relevant and also what is required to complete the task, then produce a report detailing the data in verbal and visual forms. 

You should detail the contact you would have with colleagues, stakeholders and the public, in gaining your information. 

The general steps, given in the Learner Guide are:

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Conduct desk research to gather background information Develop research methodology and objectives Recruit respondents Gather data and information from respondents Analyse research information Prepare research reports. Conduct desk research to gather background information Develop research methodology and objectives Recruit respondents Gather data and information from respondents Analyse research information Prepare research reports.

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Nike INTRODUCTION NIKE Nike is a major publicly traded sportswear footwear and equipment company based in the United States that was founded in 1962 as BlueRibbon Sports Nike is the world leader in sp... View the full answer