Depending on the data to be collected, it may be possible to conduct one of the longitudinal designs or a correlational study. As with all research intended to generate useful information for decision making, the more credible (e.g., the higher on the Pyramid) the better.

Marketing Research is perhaps the most prevalent manifestation of Applied Research. For this week's discussion, identify a market research example and describe it, paying particular attention to the credibility of the study (per the Pyramid of Evidence). By sure to provide sufficient detail of the methodology and identify the outcome of the study.