Question: Derek is a dire situation. He has learn that his competition will be imminently launching something revolutionary to the market his firm competes in. What

Derek is a dire situation. He has learn that his competition will be imminently launching something revolutionary to the market his firm competes in. What tool will help him determine how to avoid his firm being displaced by this radical, technological competitive product?

A)Focus-energy matric B) disruptive innovation C) Root Cause/Pareto Analysis

Which growth strategy has the lowest probability of success?

A) Market penetration B) Diversification C)Product development

The Strategic Marketing Analysis Table (SMAT) combines which two fundamental marketing concepts?

A) Customer needs analysis/organization core competencies B) Market growth/market share C) 4 Ps of the marketing mix/target market segmentation

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