Question: Describe a global matrix structure. Why do firms use it? Contrast closed and open innovation. Discuss the not-invented-here syndrome with the help of an example.

Describe a global matrix structure. Why do firms use it? Contrast closed and open innovation. Discuss the not-invented-here syndrome with the help of an example. What is organizational culture? What are the key elements of organizational culture? How does a strong organizational culture build competitive advantage?

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