Question: Describe a primary decision maker in your target segment: who they are what they like how they make buying decisions. Describe the primary problems your

Describe a primary decision maker in your target segment: who they are what they like how they make buying decisions. Describe the primary problems your organization product or service will help them solve.

Provide a brief profile of your target segment using at least three of the following categories: geographic characteristics, personal and demographic Characteristics, social and psychological characteristics, situational characteristics, b2b/organizational buying considerations.

Based on the profile identify 2/3 marketing strategies or tactics you believe would be effective at reaching this target segment and briefly explain why they are a good fit.

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