Describe almond and cashew being introduced to your switzerland country. Using the product component model as your
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Question:
Describe almond and cashew being introduced to your switzerland country. Using the product component model as your guide, indicate how your product can, or needs to be, adapted for the market. Consider each of:
- Core component
- Packaging & labelling component
- Support services component
- Country of origin effect considerations
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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