Describe an experience that your perception is different from reality. Why did the difference happen?

Describe an experience where a company introduced a change to one or several of marketing 4P's that is small and therefore difficult for you to notice, in another word, the marketing stimulus is not much higher than the just noticeable different (JND).

We learned that consumers are selective in their exposure and attention. Describe whether and how you are selective with respect to marketing 4P's.

Due to selective attention, companies need to attract involuntary attention (the attention that is autonomic, meaning beyond the conscious control of a consumer). Describe two examples where, although the products were not what you needed, you paid attention nonetheless because the advertisements were surprising, novel, shocking, creative, etc.