Describe an organization or situation that represents what you consider EXCELLENT marketing and relate it to Kotlers
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Question:
- Describe an organization or situation that represents what you consider EXCELLENT marketing and relate it to Kotler’s “4 Pillars Model”
- . Specifically, note what made it “excellent.” Remember, the 4 Pillars are different from the 4 Ps.
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ISBN: 978-1337614689
9th edition
Authors: James M. Wahlen, Stephen P. Baginski, Mark Bradshaw
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