• Describe briefly thedifferencesbetween"a marketing plan"and"a brand communication/IMC plan."
• google marcom planner's goals and Describe what amarcom planner's goalsshould have.
• In own words, describe what a"communication brief" or "creative brief"is as well as it functions in strategic planning.
• Select a print adthat you like and make sure to include the ad in your answer (simply copy and paste). Based on this print ad that you like,provide the outline of the communication/creative briefof this ad, which include:
• Problem
• Target audience
• Consumer insights
• Brand imperatives
• Communication objectives
• The proposition or selling idea
• Support
• Creative direction
• Media imperative