Describe consumer behavior in the $$premium$($over $$100)$ headphone market where

Bose and Bets are market leaders.

$2.$ How important are $$expert$$ reviews to potential buyers in this segment of the

headphone market?

$3.$ What is the role$/$importance of customers reviews given the ready availability of

detailed reports by experts summarized in case exhibits $2,3,$ and $4?$

$4.$ Why is Bose losing to Beats by almost $3$ to $1$ in dollar market share in $$premium$$

headphones? Evaluate Bose$$s strategy to date.

$5.$ What should Bose do in November $2017$ to narrow the market share gap?