Describe Ethnographic segmentation and how does it differ from using traditional methods such as segmenting consumers by demographic information, purchasing history, etc... What advantages does it provide and why is it important for marketing professionals to consider ethnographic research as a part of their marketing efforts?

How can stories derived from Ethnographic research be a used as a marketing tool? Yes$/$No and why? What benefits does this type of research provide to marketing professionals and what insights does this approach provide? Limitations?

Is Ethnographic data purely anecdotal or does it provide detailed insight into consumer behavior? Does it allow you to get closer to the customer and uncover insights that may not be readily apparent with more traditional market research? How does it provide value to marketing professionals and consumers?

How and why can Big Data and Ethnographic research co$-$exist and work together to develop a more complete understanding of the customer and their wants and needs? Can Ethnographic data and quantitative market data be complementary to one another and why$/$why not?

Identify a product or service advertisement that uses Ethnographic storytelling to communicate product features, benefits, etc., OR use a personal experience where Ethnographic storytelling has influenced you to make a purchase or consider making a purchase?