Describe every single point with at least two paragraph and put company example in it which you choose for this question.

Select a multinational FMCG company and evaluate it on the following Operations Management criterias:

Application Criteria:

1. Relationship between business and functional strategies and the difference between structural and infrastructural elements.

2. Main operations and supply chain decision categories

3. Customer-value concept and calculate a value-index score.

4. Differentiate between order winners and qualifiers.

5. Concept of trade-offs.

6. Core competencies and give an example of how they can be used in the operations and supply chain areas for competitive advantage

7. Importance of strategic alignment and describe the four stages of alignment between the operations and supply chain strategy and the business strategy

8. Quality management Activities Quality Assurance, Quality Planning and Quality Control

9. Sources of competitive advantage in an operation

10. Continuously improving its results and achieving a strong balance