Describe how customer satisfaction relates to the marketing concept. Using the description of the marketing concept, can

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Describe how customer satisfaction relates to the marketing concept. Using the description of the marketing concept, can as manufacturing firms be considers "customers" because they purchase raw material from suppliers? Explain why or why not.

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 09, 2024 10:44 AM

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Describe how customer satisfaction relates to the marketing concept. Using the description of the marketing concept, can

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Customer satisfaction is a fundamental component of the marketing concept which revolves around the ... View the full answer

International Marketing And Export Management

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