Question: Describe how the necessary channel flow performance differs when selling and servicing an ultrasound machine (a piece of medical equipment) when targeting two different segments

Describe how the necessary channel flow performance differs when selling and servicing an ultrasound machine (a piece of medical equipment) when targeting two different segments of buyers: (a) a hospital emergency room, and (b) an academic medical researcher on a tight government-funded budget, using the machine for laboratory research.

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