Describe in detail the role of affiliate marketing in generating web traffic and sales for a company. Be detailed and thorough in your answer.

Please support your statements.

·        Why do you think affiliates promote merchants in so many ways?

·        Why do you think it is important for a merchant to have several different banners and buttons available to affiliates?

·        Why do you think it is important for merchants to keep in touch with their affiliates? Discuss the importance of communication and what happens when this breaks down.

Answer rating: 100% (QA)

1 Role of Affiliate Marketing in Generating Web Traffic and Sales a Increased Reach and Exposure Affiliates have their own established platforms such as websites blogs social media channels or email l... View the full answer