Describe Lytt's overall strategy position. (Use the Meyer Strategy framework and Business Model Dominant Design framework to assess what gaps in the industry Lytt can fill.) When determining its Go-To-Market Strategy, how should Lytt define its service portfolio (What to Sell?) How should Lytt define it's target industry and company size? (Where to Sell?) How should Lytt determine point of contact within targeted companies or employees? (Who to Sell To?). Consider using the Value Curve framework