Describe Ross and a potential issue that would be resolved by your project. Discuss why this is an interesting or important category to research based on existing research or recent events. For example, if you want to focus on a local restaurant you will have to communicate why/how the food services industry is important and relevant to other decision makers.

Purpose of the Proposed Research Project: Develop a clear description of the problem and how your research will address the problem or issue. Begin this paragraph with "The purpose of this research is to address the (following issue)." Explain clearly what questions your research will aim to answer and how. Try to formulate your main research question(s) similarly to how the questions regarding the SFG case continue to evolve and improve until we can clearly state the complete research question.