Question: Describe the basic steps in the marketing research process. How do companies go about marketing research? When should you use quantitative vs qualitative data? Explain

  1. Describe the basic steps in the marketing research process. How do companies go about marketing research?
  2. When should you use quantitative vs qualitative data? Explain each.
  3. Give examples of a brand you love, how do you believe they did marketing research and developed a successful strategy/marketing mix?

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