$$ Describe the challenges presented by the ever$-$increasing variety of communication and branding tools for achieving integrated brand promotion via the consumer experience.

Instructions

In recent years, video game maker Incredible Technologies Inc. has steadily expanded its corporate partnerships and product placements in its most popular game, the pub$-$based, Web$-$connected golfing game Golden Tee Live. Players can purchase Top$-$Flite branded virtual golfing equipment, and as they work through the course, they spot Coca$-$Cola vending machines, billboards, and even groundhogs that pop up on the screen, guzzling from a Coke can.

$$ Brainstorm other possible product placement opportunities. Then, identify how they could be incorporated.

$$ Your answers should address specifically how the unique characteristics of a video game, particularly one with a web$-$linked console, support the product placement suggestions.