Describe the consumer group(s) Bud Light was trying to pursue with its marketing efforts. How has this

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Describe the consumer group(s) Bud Light was trying to pursue with its marketing efforts. How has this changed from their target market in the past? Focus on STP = Segmentation, Targeting., and Positioning (covered in defining the marketing mix in the next step).

Posted Date: May 11, 2024 04:12 AM

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Describe the consumer group(s) Bud Light was trying to pursue with its marketing efforts. How has this

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