Describe the current brand of the franchise. Include the 5 dimensions from brand equity. Part 2:...

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● Describe the current brand of the franchise. Include the 5 dimensions from brand equity. Part 2: You are making a presentation to the CEO of the organization next week on a product development strategy. Your goal is to complete the following tasks: 1. Describe your new product. You have many choices. It could be a classically innovative product, new- category entry, an addition to the product line or line extension. It could even include more minor product changes like product improvements, repositioning, or cost reductions. 2. Discuss the new product and service development process. New Product and development Opportunity Identification Idea Generation No Initial concept Development and screening Go No Business Analysis Go No Customer Testing and Concept Development No Commercialization ● Describe the current brand of the franchise. Include the 5 dimensions from brand equity. Part 2: You are making a presentation to the CEO of the organization next week on a product development strategy. Your goal is to complete the following tasks: 1. Describe your new product. You have many choices. It could be a classically innovative product, new- category entry, an addition to the product line or line extension. It could even include more minor product changes like product improvements, repositioning, or cost reductions. 2. Discuss the new product and service development process. New Product and development Opportunity Identification Idea Generation No Initial concept Development and screening Go No Business Analysis Go No Customer Testing and Concept Development No Commercialization

Answer rating: 100% (QA)

Describe the current brand of the franchise Include the 5 dimensions from brand equity ANSWER The current brand of the franchise is synonymous with quality value and customer service The franchise has ... View the full answer