Question: Describe the difference between product adoption and product diffusion. Consider the product factors that influence the rate of adoption and diffusion of innovation. For each
Describe the difference between product adoption and product diffusion.
Consider the product factors that influence the rate of adoption and diffusion of innovation. For each of the five factors, explain how that factor might affect the speed of the adoption of the Dysons V Torque Drive Vacuum, $ State whether each factor will increase or decrease the rate of adoption.
Identify five other nonproductrelated factors that might influence the rate of diffusion of innovation. Draw from your own experience on what influenced you to buy or not to buy a new product.
Then make five marketing recommendations to the Dysons team manager that will speed the adoption of the Dysons V Torque Drive Vacuum, $ These might relate to personal factors, sociocultural factors, organizational factors, or other factors outside of the control of marketers.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
