1. Describe the differences between behavioral and communication/marketing objectives using the hierarchy of effects model (below). Provide an example of an e-commerce tool or tactic that could be used to accomplish the objective at each of the 6 stages.

\begin{tabular}{l|l|l} (To feel, to experience) & understand why and fix the problem. \\ \cline { 2 - 3 } & 4- Preference & Make consumers focus on the product. \\ \hline Conative & 5- Conviction & Create the desire to purchase. \\ \hline (Behavel Action) & 6- Purchase / Prescribe & Make the customer purchase. \\ \hline \end{tabular}