Question: Describe the differences between exporting products, forming joint ventures, and licensing products.What factors do companies consider when determining a foreign countrys market attractiveness?Marketers must consider
Describe the differences between exporting products, forming joint ventures, and licensing products.What factors do companies consider when determining a foreign countrys market attractiveness?Marketers must consider the global marketing environment when determining strategy. Name one external environmental factor discussed in week that is a critical consideration for global strategy. Provide an example to illustrate the importance of this environmental factor.Thousands of businesses must strike a balance between standardizing marketing practices on a global scale versus adapting products to local markets. Research and list a company and determine whether their global marketing strategy uses product standardization or adaptation. Make sure you cite your source!
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