1. Describe the five steps of the consumer decision making process outlined in our textbook. (5 marks)

2. Do consumers always go through all of these five steps? Explain your answer using the theory you have learned from the textbook. Please use the correct terminology when explaining your answer.

3. A. Think of something you bought recently that required "extensive decision making". Describe that product offering.

B. Why did you identify this purchase as one that required extensive decision making? (Hint, think about those five steps in the decision making process)

C. Five factors influence people's level of involvement in a decision making scenario. Identify, and then explain how one of these factors increased your level of involvement in this particular decision making scenario.