Question: Describe the four concepts (Two from chapters 1-8 and two from chapters 9-16), including page numbers and why you think they are important to marketing

  1. Describe the four concepts (Two from chapters 1-8 and two from chapters 9-16), including page numbers and why you think they are important to marketing a product/service.
  2. How do you intend to apply/implement them in your personal/business life

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