Describe the general role of the sports information director.

 
1. What is the general demographic of the profession?
 
2. Describe how sports information directors( SIDs ), in effect, compete with the journalists who call on them for information.
 
3. In building an athletic department's brand image, what has research shown tends to be most effective with fans? Do SIDs see new media messages as effectively helping them push storylines with reporters? Do they believe social media helps them effectively connect with mainstream media?

References:

1.   New media and the changing role of sports information.In Billings, A. and Hardin, M. (Eds.)Handbook of sport and new media.New York, NY:Routledge.
2. Hardin, M. and Zhong, B. (2010). Sports reporters' attitudes about ethics vary based on beat.Newspaper Research Journal, 31(2), 6-19.
3.  https://www.spj.org/ethicscode.asp
4. https://cosida.com/index.aspx
5. https://youtu.be/BRU9_AUQYUo
6.  

Answer rating: 100% (QA)

Role of Sports Information Director SID The Sports Information Director SID serves as the liaison between an athletic department and the media Their r... View the full answer