Describe the issues discussed in this case? Pureswing Golf, Inc. manufactures golf equipment including golf balls, bags, towels, and clubs. Since the industry has a character of high competition, the company is expected to continuously produce new club models of products in order to be success. Pureswing Golf, Inc. is now initiating on project management team to remain successful and profitable. They have nearly 35 teams to develop new ideas. One of the ideas they think of is preference to the promising engineers which works in the organization and move them as a project manager. In doing so, the company relied on the volunteer to move as a project manager. The company has realized that this system fails, as the failure rate of this kind of managers is 40%. Thus, the company should enlarge their coordinated program to find better project managers.