Describe the market of people who go to movies theaters. Different segments have different needs and derive
Question:
Describe the market of people who go to movies theaters. Different segments have different needs and derive different benefits from, say, going to the movies. Speculate what the needs and benefits are for the groups they listed. I answered the question as follows:
Market of people who go to movie theaters:
Teenagers/College Student (Young Adults)-Teenagers and College students go to the movie theater to socialize with friends, play arcade video games, go on a first or multiple dates, and make out.
Singles-Single adults go to the movie theater to leave the house, spend time alone, disconnect social media and phones, and take a break from everyday life. They go to the movie theater for specific titles and genres and enjoy the movie theater popcorn and snacks.
Couples-Couples are interested in having a date night and escaping from a long hard day at work. Couples enjoy watching high-quality movies and seeing all the previews for upcoming films or a preview for a sequel. Enjoy the movie theater popcorn, concession, and cinematic experience overall.
Families-Families who go to the movie theater are looking to spend family time, bonding time, socializing with their children, and limiting their electronic devices by watching a movie. Depending on their age, children enjoy playing arcade video games.
However, I am having difficulties answering the following questions and I am not sure what I have is correct. See below for my answer.
Segment the market:
Movie theaters segment the market through demographic segmentation such as age, income, gender, race, education, and occupation.
- Children
- Adults
- Young Adults
- Senior
- Target Specific Market:
1. Movie theater conduct surveys
Can you answer the question(s)? Segment the market using multiple factors and then offer examples of how companies target specific market segments.
Expert Answer:
Segmenting the market for movie theaters involves identifying groups of people with similar needs preferences and behaviors Heres a more detailed segmentation based on various factors 1 Demographic Se... View the full answer
