Question: Describe the most important forces/trends from both the internal (within Google Incforces/trends like structure, marketing, prices, financials, labor, R&D, management, inventory, etc.) and external environment

Describe the most important forces/trends from both the internal (within Google Incforces/trends like structure, marketing, prices, financials, labor, R&D, management, inventory, etc.) and external environment (the economy, technology, global, competition, demographic and legal/political/regulatory, etc.) that will affect Google Inc in the future (i.e., what are the driving forces of change in this industry).

THIS IS NOT A SWOT ANALYSIS. Please analyze internal and external forces as listed here.

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