Describe the placement considerations involved in the decision-making processes associated with an overall marketing strategy for both a local and global company. Analyze and explain how consumer behavior, the buyer decision process, and overall marketing strategies must be incorporated into decisions associated with placement. Based on what you have learned throughout this course, what types of career opportunities are available for those interested in Marketing? In your own words, describe how ethics and social responsibility impact the overall marketing strategy? Sales promotion is special advertising or personal selling that is aimed at intermediaries in the channel. True or Fasle Another term for direct marketing is: ntegration. nass communication. ublicity. irect-response promotion