1. Describe the privacy issues, which was associated with Ring, and explain how Amazon and its customers solved the problem.
2. Summarize the problems of hacking and data breaches which Amazon can experience with the use of its Ring product and explain how Ring can constitute a security risk to America. What implications would the risk have on the society?
3. Analyze the advantages and disadvantages of Ring. What recommendations would you give to the CEO Jamie Siminoff on the future growth of Ring?
4. Given the facts of the case, explain the challenges, which the integration of Ring with Neighbors app and Amazon's cooperation with the police department had on the success of the Ring product.
5. Describe the impact of Ring on consumer racial, stereotype and discrimination and explain the role of Amazon and the consumers played in combating the problem.
6. Given the facts of the case, explain the functions of Ring. Give reasons for the acquisition of Ring by Amazon and state the benefits of the diversification on Amazon's growth.
7. Assume Amazon has hired you as a Business Analyst consultant to advice on the issue of data breach, privacy and introduction of facial recognition. What suggestions would you give to Amazon for the sustainable growth of Ring?