Question: Describe the process you would follow to develop a pricing strategy for the frozen treat Christyna's Juice Bars. These are high quality frozen juice bars

 Describe the process you would follow to develop a pricing strategy

Describe the process you would follow to develop a pricing strategy for the frozen treat "Christyna's Juice Bars". These are high quality frozen juice bars (popsicles) using all natural organic fruits as flavoring. Cost to produce and deliver each bar to convenience stores and supermarkets is 36 cents. This cost does not include any marketing, sales or overttead expenses. These expenses are fixed and total $ 175,000 . Popsicles and other frozen treats currently on the market sell to the channel partners for 90 to 1.80 (this is the amount Chrstyna will receive) and to the consumer for $1.25 and $2.50. After describing your strategic process tell me your target price. Using your proposed sell price, compute the number of bars you will need to sell to break even

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