Describe the relationship between the organization and its environment.

$$ Explain why environmental scanning and data collection is important to strategic planning.

$$ Summarize PESTEL analysis and how it works.

$$ Apply $$Five Forces$$ analysis to evaluate an organization.

$$ Describe the four characteristics of resource theory.

$$ Explain the difference between resources and capabilities, tangible$,$ and intangible resources.

Week $4$

$$ Define resource$-$based theory and explain why it is important to organizations.

$$ List three common forms of intellectual property.

$$ Explain what the value chain is and how it informs strategy.

$$ List and describe the four aspects of SWOT analysis.

$$ Describe how SWOT analysis informs strategy.

$$ Describe the four P$$s of marketing mix.

$$ Define what a strategic group is$.$

$$ List the four generic strategies.