Question: describe the similarities and differences in the decision-making process between the business-to-business (B2B) and business-to-consumer (B2C) groups. choose a business that predominantly targets the consumer

describe the similarities and differences in the decision-making process between the business-to-business (B2B) and business-to-consumer (B2C) groups.

choose a business that predominantly targets the consumer market. Explain how they can reposition themselves to increase their sales to the business market using the business decision-making process.

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