Describe the target market using market dimension variables. These are segmentation variables such as demographic, psychographics, behavioral
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Describe the target market using market dimension variables. These are segmentation variables such as demographic, psychographics, behavioral or geographic. Only two or three sentences to precisely describe the typical user using these variables.
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Business Communication Process and Product
ISBN: 978-0324542905
6th Edition
Authors: Mary Ellen Guffey
Posted Date: