Question: Describe the term sampling and describe why marketers use sampling. Identify situations where random sampling would be best. When would stratified sampling be used? Describe

  • Describe the term "sampling" and describe why marketers use sampling.
  • Identify situations where random sampling would be best.
  • When would stratified sampling be used?
  • Describe quota probability sampling. Describe a situation how it would be used.
  • Create a 5 question questionnaire. This can be for any product. You may want to use your marketing plan product.
  • Identify the survey method you would use for reaching the target market and why you believe this is the best method.

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