Describe the term service intangibility. Explain the possible effects of intangibility on service buying behavior and discuss

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Describe the term service intangibility.

Explain the possible effects of intangibility on service buying behavior and discuss possible strategies of overcoming intangibility using services 7Ps.

Support your answer with illustrative examples.

Related Book For answer-question

Quality Management for Organizational Excellence Introduction to Total Quality

ISBN: 978-0133791853

8th edition

Authors: David L. Goetsch, Stanley Davis

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Posted Date: Jul 25, 2020 05:23 AM

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Describe the term service intangibility. Explain the possible effects of intangibility on service buying behavior and discuss

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Expert Answer:

service intangibility service intangibility refers to the fact that many services lack physical attributes and thus consumers are unable to assess the value they would gain from engaging such a servic... View the full answer

Quality Management for Organizational Excellence Introduction to Total Quality

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