1. Describe the Tool Facebook
   1. How does a user access it and use it? How does a marketer access it and use it? (for some tools this might be the same)
   2. How long has the tool been around?
   3. How many users/subscribers use this tool?
   4. What do users expect from it? What do marketers expect from it? (for some tools, this might be the same)
   5. Who is the target market audience for this tool?
2. Monetization Strategy Facebook
   1. How do the owners/developers of the tool make money?
   2. How does this monetization impact the user experience?
3. Marketing Benefits/Value Facebook
   1. In your view, how useful is this tool for overall marketing?
   2. Which industries are using this tool the most?
   3. For what purpose would a company use this tool (trial, awareness, desire, loyalty)
   4. Which companies are using it most effectively? List at least 2 and provide details on why you think they are using it most effectively.
   5. Which industries might benefit the most from using this social media tool?
4. Sample Campaign Facebook
   1. Describe and show (with visuals if possible) one current successful campaign/example of this network's capability as a marketing medium. If you have selected a tool where this is not evident, you can select one company and describe how this tool would benefit that company.
5. Marketing Risks Facebook
   1. What are the risks involved for companies using this tool?
6. Conclusion
   1. Would you recommend use of this social network in a brand or company's social media efforts? Why or why not?