Describe typical (target) Zipcar customers in terms of their demographic, psychographic, geographic, and behavioural characteristics.

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Investments Analysis and Management

ISBN: 978-1118363294

12th edition

Authors: Charles P. Jones

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Posted Date: Jan 10, 2020 08:27 AM

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Describe typical (target) Zipcar customers in terms of their demographic, psychographic, geographic, and behavioural characteristics.

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G eographic Dividing the market into different geographical units such as nations regions stat... View the full answer

Investments Analysis and Management

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