Question: Describe VWBs new strategy. How does the strategy map (exhibit 4) and the Balanced Scorecard (exhibit 5) help Schmall and Senn implement the new strategy?

  1. Describe VWBs new strategy.
  2. How does the strategy map (exhibit 4) and the Balanced Scorecard (exhibit 5) help Schmall and Senn implement the new strategy?
  3. What are the strengths and weaknesses of the scorecard and it implementation?
  4. What should Schmall do in January 2009? Resume spending and Production, or Wait and See? Using information from the case study create a proforma to support your answer.

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