• Describe what digital marketing is, using examples.
• Explain two types of digital strategies marketers use to gain and retain more customers. Support your discussion with a real-world example for each type.
• Describe at least three unique characteristics of mobile that make it different from other media and provide new opportunities to digital marketers.
• Discuss how companies can successfully conduct digital marketing programs in international markets? Support your discussion with examples.

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1 Digital Marketing Digital marketing refers to the use of digital channels and platforms to promote products or services build brand awareness and engage with customers It encompasses various online ... View the full answer