Question: Describe what functional benchmarking is. Why is it important in the global business environment? There is no one best way to enter foreign markets. It

Describe what functional benchmarking is. Why is it important in the global business environment?

There is no one best way to enter foreign markets. It is a case of horses for courses.' What does this statement mean to you? How does it impact processes and procedures?

By using specific examples, explain how multinational firms balance (or not as the case may be) trust?

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