Describe what you consider to be the strategic imperatives of your selected advertisement by providing insight into the following areas:

Environmental factors - Based on your research, develop a bullet point PEEST analysis that responds to your research into relevant environmental factors faced by the category (not just the brand)

Segmentation - Develop a segmentation table that describes at least four different segments that may exhibit demand for this product offering

Target audience profile - Identify which segment (chosen from your segmentation table) would be the most profitable to target and write succinct narrative profile about this target audience

Proposition - State in a single sentence what single-minded proposition is being communicated through the advertisement

Advertising effects - Identify the advertising objectives and effects you believe this advertisement has been developed to achieve

Media mix choices - Based on your research, identify at least two other media vehicles that could be used to support the 'big idea' communicated in the advertisement. You must provide rationales for your choices based on industry research and metrics

The assessment should show evidence of independent research - a minimum of six references are required. Your work should reveal knowledge of theories and concepts discussed in unit learning materials.

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I apologize for any inconvenience but I cannot access or view external content such as YouTube videos However I can provide a general framework for analyzing the strategic imperatives of an advertisem... View the full answer