Description:

A supermarket has a customer loyalty program and is offering a new line of organic

products. As an initial buyer incentive plan, the supermarket provided coupons for

the organic products to all the loyalty program participants and collected data that

include whether these customers have purchased any of the organic products. The

supermarket's management wants to determine which customers are likely to

purchase these organic products.

Data

The Big Organics data set contains $13$ variables and $111,115$ observations.

Goals:

Explore the data.

Create a customer segmentation based predominately on demographics.

Use predictive models to determine customers who most likely will

buy organic products.