Description Assessment No 1 | Individual Assignment Creating a Digital Business: A case for disruptive idea development for India's next unicorn Please use your learnings from the course giving detailed elaborations on: 1. Developing the business idea 2. The market - Competitive Landscape Analysis 3. Pitching and Testing 4. Product and Pitch 5. The Team 6. Networks 7. Branding Dear learners, please go through the instructions thoroughly before attempting the assessment. 1. Assessment Objective The goal is to share the case of a new-age company that is looking to push boundaries in internet-related business areas and conventional wisdom of how ideas are curated and discussed on modern platforms. The aspirations of the leadership team to increase the thoughtfulness and tone of online discussion and discovery are balanced with the realities of the environment of the digital business world. How a well-developed and astute part of a a business plan works to challenge conventional wisdom through conscious thinking hats to achieve a vision is at the forefront of issues with which students must wrestle while considering the strategic options confronting the brand and the business organization objectives and growth plans. Before attempting the assessment have a clear understanding of the concepts like testing and developing an idea from concept through prototyping The case is about a disruptive idea development for India's next unicorn o Your answers should be well thought- through, add value to the topic and have originality. You should refrain from posting any definitions of theories & concepts o Give bibliography with links. a You are required to submit a PPT file: o In this, you need to submit all the answers to all the questions in a sequential manner. It should include a detailed explanation of the approach used, insights, inferences, all outputs like graphs, tables, etc.(if any). You will be evaluated based on the PPT. o Do mention the assumptions taken into consideration by you in the PPT file if any - o The assessment should be of 15-20 slides(excluding the first - group/individual student details and the last -thankyou)