Question: Description: Based on initial feedback from customer surveys, online discussion/social media groups, and SWOT analyses, you've determined that there is an opportunity to increase your

Description: Based on initial feedback from customer surveys, online discussion/social media groups, and SWOT analyses, you've determined that there is an opportunity to increase your organization's customer base through the introduction of desert tacos in your food truck menu.

Project Objectives:

Identify the top 3 potential customer groups for this opportunity and describe their characteristics and preferences

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