Description Graded written assignment Instructions: Read the cases below and critically respond to the questions that follow. CASE STUDY ANALYSIS - Unit 4 Fenty Beauty products are available online and in over 17 different countries around the globe. In the US, the products are only available at Sephora. However, aside from Sephora's physical stores, their products are also available online on both the Fenty Beauty and Sephora websites. The primary thing contributing to this brand's success today is its unique offers that differ from other cosmetic brands. It is rare for cosmetic brands to release an entire collection of shades at once. Rihanna created her products to satisfy a wide range of customers. An interesting thing about Fenty beauty is that it puts into consideration every possible skin colour, providing a variety of shades to match them all. Fenty Beauty has created a great solution when it comes to beauty in the fashion world. Assignment Details Principles of Marketing Wrae range ol customers. An interesting ining about Fenty beauty is that it puts into consideration every possible skin colour, providing a variety of shades to match them all. Fenty Beauty has created a great solution when it comes to beauty in the fashion world. The range of shades Fenty Beauty offers has made them not just popular but unique in fashion. Moreover, they went as far as including the albino community by creating shades that'll match their skin. This alone raised so much praise for the brand.What's more interesting is Rihanna's idea of including shades for darker tones, pretty pale tones, and in between all at once. Regardless of their skin colour, every woman could find a shade that matches their skin. 1. Define two bases of segmentation found in the case, in addition, give examples from the case to support your answer. (Definition 6mks, appropriate example 6mks12mks ) (U4, O1) 2. Identify a target market from the case- 2 marks ((U4. O2) 3. How has the company positioned itself in the mind of the customer? Use examples from the case to justify your answer (6 marks) (U4, O7)