Question: description : Hoverboards are two-wheeled, electric, portable devices that function like powered skateboards and consist of a platform for the rider, situated between two wheels

description : Hoverboards are two-wheeled, electric, portable devices that function like powered skateboards and consist of a platform for the rider, situated between two wheels and are battery powered.

question: identify two different target markets for the hoverboard. Describe each different target market in terms of their demographics, benefits, psychographics and behavioural characteristics.

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